How the use of AI delivered insights and amplified

the voices of 126 women: 'Project BeliEVE'

We partnered with Human Listening by the Evolved Group to create an innovative, interactive survey powered by conversational AI, which helped us gain a deeper understanding into how women are currently making decisions around breast reconstruction.

OUT OF 350+ AUTHORS FROM 40+ COUNTRIES 'PROJECT BELIEVE' WAS CHOSEN TO BE SHOWCASED IN FRONT OF one of THE LARGEST INTERNATIONAL DATA AND INSIGHTS AUDIENCE AT THE ESOMAR CONGRESS 2024 TAKING PLACE IN ATHENS.

Meet EVE

conversational AI chat bot

EVE (Evolved Verbatim Engine) helped us uncover the emotions, fears and needs that sit behind the experiences of women going through breast reconstruction surgery after a cancer diagnosis or as a preventative measure, especially highlighting how imagery influenced their decisions.

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“Having successfully applied EVE on previous projects around sensitive topics we thought we could really make a difference to what Lou and toni needed at the time in order to progress their project. Eve was a great fit and allowed for greater, more meaningful insights.“

Garreth Chandler, Founder and Managing director

Eve's insights:

I. critical need

EVE confirmed there is a critical need for improved patient resources, especially when it comes to visual decision aids.

II. why it matters

1/2 of women questioned were not confident about making decisions regarding breast reconstruction. Body image concerns, lack of visual aids, lack of outcome visibility and lack of relatable or suitable information provide challenges to women.

88% of women questioned were not satisfied with the images seen to support their decision making.

III. HOw Eve's insights drive positive change

Using EVE the study could gather detailed insights, revealing a deeper emotional dimension of the decision-making process, whilst at the same time making participants feel supported and understood. These qualitative insights highlighted the personal impact of inadequate visual aids, demonstrating the need for more personalised and empathetic patient resources.